Digital Marketing Tips

What exactly is Online Reputation Management (ORM)? Well, there is no solid definition of this term but I'd like to call it the online version of public relations. The easiest and quickest way for most people to get to know a small business is through the internet. It's almost like magic when you open a browser and do some research about almost anything. You can become aware of what's good and bad about a person, an experience, and a business very quickly. People aren't just visiting company websites any longer either. They are looking at directory sites, review sites, and social media for additional information. One bad comment or review can turn potential customers away from your business and you won't even know it. If you own a small business, keeping an eye on what is being said about your business online needs to be part of your marketing strategy. Ignoring what is being said about your business online isn't going to make it go away, so you mine as well...

Local search encompasses all those nifty search terms that scream local, such as: • lawyers near me • doctors near me • lawyers in [city name] • doctors in [city name] Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts. The focus changes, however, when it comes to localizing link acquisition. The focus changes to make sure all potential local signals across Google’s local search landscape are consistent and correct. If they are not, or you accidentally provide different information for the same business, you could potentially experience situations where your local results display something different than what was intended. WHY LOCAL SEARCH IS IMPORTANT Here are a few stats that prove how important local search continues to be for businesses: • 50 percent of people wh...